How wide is the middle? As the quintessentially average community, Indo Achievers show just how diverse and multifaceted ‘ordinary’ can be: leaders and followers, conservatives and progressives, two-wheeler dare-devils and banana fritter champions, up-to-the-minute or out-of-the-loop, loud-mouthed or tight-lipped, over-the-top or under-the-radar—this is the heartland. Here we have Indonesia’s Everyman, Everywoman.

Whatever their personal situation, attitudes or goals, Indo Achievers are busy, busy, busy. They want to own a bigger home with a backyard big enough for football with the kids (and then grandkids) so they’ll work hard — and eventually redo the bathroom.  

They don’t need anything too fancy, and special occasions should be just that. Dinner out on a birthday, a once-a-month catch-up with the old gang, a well-earned annual holiday to the family home, a car once the kids start earning, a comfortable retirement and a sense of pride in making and achieving realistic personal and family goals.

Covering the gamut of national life, Indo Achievers are overall the closest to the national average on their values and segmentation.