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400 Indonesian Achievers

A mix of students and families. Attracted to new things and aspiring to improve their lives.

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Closest to the average Australian, these young, educated, outer suburban families are working full time to pay off their expensive separate house.

400 Indonesian Achievers

A mix of students and families. Attracted to new things and aspiring to improve their lives.

  • Population17.7m
  • % of Population11.1%
  • Monthly HH Exp.Rp 2.5m

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How wide is the middle? As the quintessentially average community, Indo Achievers show just how diverse and multifaceted ‘ordinary’ can be: leaders and followers, conservatives and progressives, two-wheeler dare-devils and banana fritter champions, up-to-the-minute or out-of-the-loop, loud-mouthed or tight-lipped, over-the-top or under-the-radar—this is the heartland. Here we have Indonesia’s Everyman, Everywoman.

Whatever their personal situation, attitudes or goals, Indo Achievers are busy, busy, busy. They want to own a bigger home with a backyard big enough for football with the kids (and then grandkids) so they’ll work hard — and eventually redo the bathroom.  

They don’t need anything too fancy, and special occasions should be just that. Dinner out on a birthday, a once-a-month catch-up with the old gang, a well-earned annual holiday to the family home, a car once the kids start earning, a comfortable retirement and a sense of pride in making and achieving realistic personal and family goals.

Covering the gamut of national life, Indo Achievers are overall the closest to the national average on their values and segmentation.

Word Cloud

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Values Segment

  • Values Segment

Location Map

  • Location Map

Images

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