Younger. Cultured. Connected. Clued in and comfortable. Introducing the Metrotechs.
Say goodbye to the myth of the entitled Gen Y hipster expecting everything to be handed to them on a silver platter: Metrotechs are hard-working and ambitious, and earning good money.
Their trendy homes could be straight out of an SUV commercial, while their social schedules are almost as demanding as their day jobs. Metrotechs take good care of their health, calorie conscious and eating well — how else could they keep up the pace?
Those who aren’t hitched plan to settle down one day and buy their own place, but there’s plenty of time for that later. For now, they just want to enjoy the freedom that their upward mobility brings: the travel, the restaurants, today’s fashions, the techie toys… You could say they’re a marketer’s dream.
But there’s more to the Metrotechs than just a fun loving hedonistic lifestyle. This community has a conscience. Genuinely concerned about global warming, human rights, education standards and poverty, they’re not afraid to speak their mind about issues they feel passionately about. And they don’t just talk the talk, they walk it: recycling as much as possible and seeking out holidays that bring them closer to nature.
Unsurprisingly, Metrotechs don’t have much time, but when they watch TV, they prefer news and business.