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700 Rural Lifestyle

Rural Indonesians covering a diverse range of incomes, attitudes and values.

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700 Rural Lifestyle

Rural Indonesians covering a diverse range of incomes, attitudes and values.

  • Population39.6m
  • % of Population24.8%
  • Monthly HH Exp.Rp 2.1m

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Indonesia’s other half, three decades of migration later, from urban to rural, have left the true sons and daughters of the soil where they choose to be. Mostly indigenous to the regions of their birth, Rural Lifestyle is made up of generations of local farmers, fishermen and small business owners from the heartland. On the fringes are some daily commuters to the city who prefer the fresh air. 

Struggling young families, dependent parents often supported by the son or the sister in the city. All living together in extended families. The modest home is surrounded by many more of the same. Kampung life in Indonesia is very similar across the country in terms of living standards: the climate and the traditional architecture may vary. The marked difference in lifestyle are those of Indonesia’s landed gentry and the daily commuters to the city for whom rural life is a matter of choice, not necessity.

For all, rich or poor Rural Lifestyles are closer to Mother Nature both literally and emotionally. Mostly conservative with traditional family values, simple living and simpler pleasures are at the heart of this half of Indonesia.

They’re not only conscious of their environment, they worry about climate change in very real terms. They are witnesses to change.

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