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The mapping functionality is no longer available within this website. For any questions or assistance, please contact Roy Morgan Research on (+61) 3 9629 6888.

What is Helix Personas?

.Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

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