Young and Platinum tend to be at the older end of the Gen Y spectrum (25-34) and quite ethnically diverse, with quite a few married. They probably have kids. Not very highly educated, they are ambitious and earn well, they work hard and let off steam through socialising.
Walk with Me
My dad didn’t leave me a rupiah. I never finished school. But then came the tourist boom. First the Australians and then people from all over the world. That first second hand Kijang I bought has now given me eight. I’ve paid all the car loans off. My wife, Savitri, says we have enough, I shouldn’t take any more risks. But I’ve convinced her and now our own little back-packer hotel behind the Grand Niko in Nusa Dua will be ready in just another month. That’s a whole new loan.
12 rooms and three have a great view. Savitri will be the cook – the only thing she’s excited about! If you go down the hill side it’s just six minutes to the beach. This will be our legacy to our three children. Savi’s worried about the launch. I am not.
It hasn’t been easy but it’s been good. In a couple of years the kids should be able to run the hotel. And I want to take Savitri to see more of our country. We haven’t been to Sumatra yet.